Lincoln Motor Company, as a company, is in the luxury class of vehicles. The MOST luxurious within the brand? An exclusive line of vehicle trim lines called “Black Label”. Lincoln Motor Company uses exclusive materials and colors to finish these vehicles so they are one of a kind. They represent a certain type of lifestyle and as a result often favor imagery that invokes that type of lifestyle.
In order to align with the desired clientele, advertisements were placed on sites such as fashion industry blogs. Below is an example of ads designed for, and placed on the blog Candid Candace.
