Fox Cash Offer
Digital Display - Banner Ads
Fox Cash Offer, a program created for Fox Motors, was advertised using a multi-media campaign. Digital banner ads were utilized to promote the ease of getting an offer on your vehicle in an effort for the Fox Motors retail locations to build their pre-owned vehicle inventory.
The ad set above displays the general messaging used for advertising this program. We chose to utilize only the Fox Head logo mark, rather than the full Fox Motors logo. I was assumed that those who are familiar with the logo will already be aware of the company and what they offer, but may be interested to hear about their options to get a quote. On the other hand, those who see this ad and are unfamiliar with the logo, could still see the primary message and click out of curiosity.
Though the general set was successful in the West Michigan Market, where Fox is known, a stronger message was needed to capture more of the market in other Midwest regions. Four message options were chosen, with varying intents behind the choice. See more below.
Fox Will Buy Your Car!
Message option 1 - A simple statement to tell customers Fox’s actions.
Instant Cash For Your Car!
Message option 2 - A simple statement to tell customers what they could expect from Fox Motors if they clicked to learn more.
Should I Sell My Car?
Message option 3 - A simple question, hoping to engage customers who may be currently debating the same thing.
What Is My Car Worth?
Message option 4 - Another simple question, playing on customers’ curiosity at a time when the demand is high for used cars, so customers are being offered top dollar.