What The Fox?
Out Of Home Advertising
In an effort to shake up Fox’s advertising to break through the noise in the Chicago market shortly after opening the Illinois location, Grace pitched an idea for a disruptor campaign. Word play was used for shock value and got a lot of attention.
This campaign realized a 21% increase in dealer website visits and a 30% increase in conversion rate on the dealer website. After being well established in the Michigan markets, Fox Motors needed to change tactic with marketing in the Chicagoland area.
