Fox Delivers
Out Of Home Advertising
Fox Motors uses billboards in the West Michigan area, but to capitalize on the automotive connection, delivery vans were wrapped as a mobile billboard.
As the sole designer on these van wraps, Grace got to use her knowledge of the vehicles and apply fun graphics to work with the elements and features of the vehicle.
The Design Options.
After being given the task of designing the mobile delivery van, there was uncertainty and lack of direction for the messaging to be used. As a result, a number of options were presented by Grace, utilizing the familiar Fox Program motifs and colors.
Fox first developed an internal program named "Buy Your Way, which highlighted all of the different path to purchase options for customers, including the newly rolled out online digital retailing (allowing customers to arrange financing payments using a website tool). Fox Delivers is an element of the Buy Your Way program, so you’ll see a combination of the logos in the options below.
The Selected Design.
After considerable discussion, the team opted to not utilize photography on the vans and favor bolder, simple graphic application. Additionally, to help customers understand the newer Fox Delivers program, one of the combination designs (highlighting both program logos) seemed to be the logical choice. The applied design is below:
