Cape Eleuthera, a resort located on Eleuthera in the Bahamas offers a shuttle service to transport guests from the small local airport to the resort property. Using a blank van was a wasted marketing opportunity, so options to wrap the vehicle were presented.
The use of beautiful photography from the property were used to gain attention. The logo and contact information were secondary in the design priorities.
There was a request for potentially highlighting the dining options on site at the resort property, so you’ll see options including names and logos for Friendly’s Tiki Bar and Harbor Pointe Restaurant.
Below are the options presented, followed by the selected design.
