Business Cards
Branding Design
Fox Motors uses uniform business card designs throughout the corporation to ensure consistency between the stores. Though each automotive store represents and sells a unique Manufacturer’s product, the Fox Motors Group branding needs to be consistent for all.
Issues and where Fox started.
The previous card design utilized too much dark blue, making the cards difficult to write on. Additionally the text and layout were dated for the company, so a refreshed and more modern design was needed.
Initial Design Options.
Initially a range of design options were presented for consideration. Variations of the Fox logo were shown, with a focus on the Fox Head brandmark, which has become more prominent in Fox advertising as brand awareness has grown.
See below for all card design options:
The Selected Design.
Versions were then made for each store, using the designated store logo and url in place of the generic Fox Motors logo and website. This allows each store’s employee to associate themselves with the Automotive Brand their store represents as well as their connection to their given community and market.